Dell Inc on Tuesday unveiled a line of Nickelodeon co-branded personal computer for children, the first in a series of branding deals intended to galvanize its consumer business.
Dell's move is the latest example of PC makers using design and targeting particular demographies to stand apart from rivals such as Hewlett-Packard Co and Acer Inc in an increasingly commoditized industry.
The 10-inch netbook has wireless Internet access, weighs less than 3 pounds and comes loaded with entertainment and educational content. It will also feature a personalized user interface with Nickelodeon-branded desktop wallpaper and icons, and easy access to the channel's online content.
The world's No. 2 PC maker did not announce pricing for the netbook, which will be available in October in the United States through Dell's online store, and at Wal-Mart Stores Inc outlets and Walmart.com.
The Nickelodeon PC is based on Dell's Inspiron Mini 10v, which starts at $300.
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