The world's largest handset maker, Nokia unveiled on Thursday its first phone running on Linux software, aiming at improving its offering at the top end of the market.
The focus of cellphone business has shifted to services and software following Apple and Google's entrances to the market in the last two years.
Nokia also unveiled a new Solutions business unit, which aims to better tie together its phone operations and new mobile Internet services offering.
The Finnish firm has been looking for business opportunities from offering services like music downloads or games to cellphone users as the handset market itself is maturing, but so far its offerings have gained limited traction.
"As Nokia announces the software platform that will drive its future services aspirations it created a dedicated solutions unit -- the challenge will be to ensure that all these elements work in harmony in the face of fierce competition from Apple and Google," said Ben Wood, head of research at CCS Insight.
Nokia has kept its overall market share stable, close to 40 percent, but it has lost share among more expensive models to the likes of Apple.
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