After losing Ford’s JLR to Tatas, M&M seems to have taken up the challenge to build its own new global brand for foreign markets. While naming the product under development as “Global SUV”, M&M feels the new SUV has a market abroad where people are looking for a value-for-money vehicle. M&M V-C and MD Anand Mahindra had earlier said that the Indian major was not worried over the JLR loss but rather set to compete with the SUV maker.
Pawan Goenka, president, automotive division, of M&M, said the new SUV will be manufactured at the company’s Chakan plant in Maharashtra and positioned a notch higher than the flagship Scorpio.
“Yes, we are building an all-new SUV and are investing Rs 700-800 crore for this product that will come at a premium to the Scorpio in terms of pricing and positioning,” Goenka said.
However, while Goenka referred to it as an SUV, sources engaged in development said it will be a crossover — a vehicle derived from a car platform while borrowing features from a SUV. Crossovers — that offer riding comfort of a car while carrying the macho looks of an SUV — typically are designed for light off-road capability. Some of the popular crossovers are BMW X3, Honda CR-V, Nissan Rouge and Toyota Highlander.
“It is being built in such a way that it will give us complete flexibility on what we require from it as per various markets. The basic body structure would remain the same even though the vehicle can be a right-hand drive or left-hand, meet varying safety requirements, or run on different fuels,” Goenka said.
On The International Highway...
M&M will invest Rs 700-800 crore in the new product, which is aimed at foreign markets, and is expected to be out before the next fiscal-end
Product under development being called ‘Global SUV’ will be manufactured at the company’s Chakan plant in Maharashtra and is positioned a notch higher than the flagship Scorpio, says Pawan Goenka
source:timesofindia
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